Colleen Hoover, the bestselling creator of It Ends With Us, has sparked concern amongst followers after posting a weird video on Instagram that left many questioning about her well-being. The video comes at a time when Hoover is already beneath scrutiny, following her involvement within the ongoing Blake Energetic-Justin Baldoni controversy.
Within the clip, the 45-year-old creator shares an uncommon second wherein she’s seen making Food regimen Pepsi ice cubes, talking in a gradual and dazed method. “It tastes similar to each different Food regimen Pepsi I’ve ever had. However I suppose the kicker is in two hours when this ice begins to soften, it will be the very best factor I’ve ever had. It’s gonna be an awesome day,” Hoover mentioned within the video. Nonetheless, the strangeness didn’t finish there. In a follow-up clip posted shortly after, Hoover chastised her boss, named Stephanie, for pricing her merchandise too low, humorously warned that if costs weren’t raised, she’d find yourself “broke as s**t.”
BREAKING || 🚨 A CITIZEN despatched me this video of Colleen HOOVER seemingly crashing out on her IG story saying her boss discounted her merch and begging ppl to purchase it even when they hate her. 😬 pic.twitter.com/rawvSePbeM
— CitizenJournalist (@CJournalist24) March 19, 2025
“My boss Stephanie put all of my merch on sale for $10 an merchandise. That’s like 5 occasions cheaper than what I paid for every merchandise, which implies by the tip of the day as we speak, I’m going to be broke as s**t. Thanks, Stephanie, you higher watch out as a result of perhaps TMZ was proper, perhaps I’m firing all my staff and retiring. Properly, I can’t retire now as a result of I’m going to be within the gap by 5pm. Even in the event you hate me, you must go purchase a bit as a result of it’s a really dangerous factor. It’s nonetheless going to be an awesome day since you guys get nearly free merch, congrats,” Hoover quipped in a means that left followers baffled.
Netizens react: “Is she okay?”
Naturally, the web was fast to react to Hoover’s unusual posts, with many speculating about her psychological state and commenting on the surreal nature of the video. One consumer on X joked, “Rattling woman, what else you bought in these ice cubes?” whereas one other in contrast Hoover’s state of affairs to the drama surrounding Blake Energetic, saying, “Whenever you ditch your folks to hang around with the favored woman and it doesn’t work out.” A number of extra chimed in with feedback like “It’s giving morning drunk” and “I simply watched it. Gagged. Felt sorry for her. Surprise if BL goes to help her.” Clearly, Hoover’s followers have been puzzled, uncertain if the video was a cry for assist or only a weird second of humour gone mistaken.
Moreover, amid the rising confusion, Hoover addressed the state of affairs with a press release on X, the place she tried to make clear her intentions. “At present was so attention-grabbing,” Hoover wrote. “Other than the world not understanding my sarcasm and pondering I’m on medicine, once I was actually simply enthusiastic about my good concept of Food regimen Pepsi ice cubes at 6am yesterday, THIS MOVIE MAKING BUSINESS IS INSANE.”
She didn’t like that. Wild that she took the “they simply don’t get my humor” street, whereas understanding that there’s a man’s life on the road. Perhaps maintain the jokes. RR isn’t a rubric to dwell as much as. pic.twitter.com/BTRBIjwQac
— Mary (@ThouShaltPrint) March 20, 2025
Whereas it appears Hoover was making an attempt to downplay the state of affairs and clarify her actions with sarcasm, her followers stay divided on whether or not the video was merely an offbeat second or a extra regarding signal. The weird video has solely added gas to the fireplace in an already tense interval for the creator, who has been embroiled within the Blake-Baldoni controversy.
What is going on on with the Blake-Baldoni battle?
Following the success of It Ends With Us (2024) final 12 months, Blake Energetic filed a lawsuit towards Justin Baldoni, accusing him of sexual harassment on set and working a smear marketing campaign to wreck her public picture. In retaliation, Baldoni countersued each Energetic and Ryan Reynolds with a defamation lawsuit.
This Tuesday, Ryan Reynolds filed a movement to dismiss Justin Baldoni’s $400 million lawsuit towards him and Blake Energetic. Within the courtroom paperwork, Reynolds’ authorized crew argued that Baldoni’s declare of “damage emotions” was with out benefit. The submitting additionally included a defence from the 48-year-old actor, who acknowledged that his characterization of Baldoni as a “predator” was based mostly on his real perception on the time.
Whereas Baldoni has but to make a public assertion on the matter, Blake lately made considered one of her first public appearances for the reason that lawsuits have been filed. She attended the premiere of One other Easy Favour, the sequel to A Easy Favour (2018), final Friday night. This marked her first movie launch since It Ends With Us. On the occasion, a protester voiced help for Baldoni, however Energetic’s co-star, Anna Kendrick, sidestepped any questions relating to the continued authorized battle between her and the director.
